London Pride refers to both a popular British beer and a type of flower. The beer, brewed by Fuller's, is a well-known golden amber ale with a balanced flavor profile, often described as a "traditional bitter". The flower, Saxifraga umbrosa, is a classic rockery plant with pale green rosettes and delicate, star-shaped flowers.
London Pride beer, brewed by Fuller's Brewery since 1959, is named after the "London Pride" flower, Saxifraga × urbium, which thrived in the rubble of wartime London. This flower became a symbol of hope and resilience, inspiring the beer's name. The beer itself is brewed at the Griffin Brewery in Chiswick, West London, using 100% British ingredients.
- Price is for keg only.
- No equipment is included in this sale.
- You will require a suitable beer system to use the keg.
- Hire systems are available.
- Price includes free delivery in London (within M25).
- Please contact us for delivery options outside of London.
Government Warning:
According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.
Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
London Pride - 4.7% ABV
Amber Ale - 4.7% ABV

